Before starting any business in 2020, you must ensure that the concept of the company and every detail is clear to you. This is how you will get to explore the market better. You can bring new ideas on board to increase the level of your business and also the level of service that you are providing. In the case of a web hosting business, it is quite natural for IT professionals or students to work with it.
Web hosting is such a term that holds the memory of everything being saved on the cloud by the people of the entire world. Providing hosting for a website is like giving storage space for the site. The business requires several points to be noted. When you are offering web hosting services, then you must take care of the security and also backup of data. Several facts need to be understood before you start your web hosting business. At first, you must know what web hosting is.
What is web hosting?
Web hosting can be considered as the backbone of a website. To launch any website, the support of web hosting is required. The host provides the space to launch the site. Without a hosting website cannot be launched and functioned. The web hosting also provides the storage space to let your website carry a lot of data and function smoothly. The more space that hosting can provide, the heaving website can be run through it.
Launching your website means not to create the site and sit idle, you have to showcase it different search engines, and without hosting for the website, you cannot do it all. It is not that the web hosting provides only space to run the website, but there are other functions of a website host as well. Let’s know those services.
· Email accounts
Your service provider is supposed to provide you an email account that is connected to your website. This email account is responsible for opening the site to make any changes. Also, this email will be the login email for your website. This email also plays a vital role in maintaining your website data and information about but also reminds you of your hosting subscription renewal date and every other information about your website.
· FTP access
With FTP, you can upload files to your website from any computer. If the website designing has been initiated with your HTML, then you will automatically get access. Still, if you have hired a web designer, then they have to provide you the FTP address so that in the future, you can continue with your website editing in your comfort without the help of website developers. You can access your website and upload files through your device and the internet.
· WordPress support
WordPress is an online website development tool that provides the hosting and domain to run your website. As you all know now, what is hosting, but the domain is the website address that is visible in the link section of a browser. Suppose you run your company called Envision Lotus, then you can have a domain .com and make the website address is Envisionlotus.com domain give you access to the audience of the world.
The domain gets restricted if you use .in or .uk, which can only reach your website quickly to the local people of the country people. WordPress also offers various themes to customize your site, and it also helps to edit your website easily.
Website hosting is a significant part of your business because it runs the entire website and provides its support and space. If you are planning to start your web hosting business, then you might be looking for benefits from a web hosting company.
Benefits of web hosting to your company
Web hosting is beneficial for the people whom you are providing services, but if you are taking it as a business, then you must know what your benefits are. This will help you to get more interested in your industry.
A web hosting service is provided by a website developer only because these two elements are interrelated. When you are offering web development services, then for every problem of the update, your client will ask you to do it. Whether it is the domain renewal, or email management, or changing the website content, your client will seek your services, which brings a lot of chances to earn. Even you are getting a client for a lifetime, you can say. If the business runs well, then you will get your client for a lifetime.
A business person will love to run a business without hassle. To make your client work Hassel free from the website part, at least you must expect some regular work with your client.
Web hosting services are also good for your business in another manner. If you are providing web hosting services, then big brands will come to you and craft great deals. Big brands lead to big business as well. Even this also adds to your portfolio. The company testimonials will bring you more clients and will also help to maintain a service bar. Every business has grown, so it has a web hosting business. You can even grab more clients by offering other services that are related to web development, which makes a family of services and also builds a good profile for your company.
Apart from this, you will find more benefits from your web hosting business. The best part is the ease of working. You can work from anywhere you want. To provide such services, you don’t need a proper office at all. You only need computing devices and your knowledge, that’s all. The Ease that such kind of business offers is not comparable.
We have already mentioned that web hosting business creates more earning opportunities by other associate services and also to maintain the website. Web hosting business needs you to be always updated with trends, and this field Always keeps you updated, which is a significant part of learning more and more.
Website hosting market and trends 2019
As per industry research, the global web hosting service marketing is growing day by day. Because everyone out there requires a website to showcase their business and make it grow. Researchers say that the web hosting service market will reach USD 72.79 billion marks on 2019 – 2023. The industry is growing at a rate of 13% as of now, which shows this result of the future.
As the market is growing, new trends are getting developed, which includes shared hosting, dedicated hosting, VPS hosting, and website builder. These are all service type which had come new in the market.
You may find several web hosting service providers, and some of them are famous worldwide like Godaddy, Amazon Web service, Valobasa cloud, Google LLC, and Microsoft group. These companies are the leading companies that are inspiring and will give you a goal to achieve.
How to start a web hosting business?
If you are dreaming of starting your web hosting business, then you must know every step and stage of your business that you need to face shortly. Before planning for your business, you need to do homework, which is to understand the market and present circumstances — these several elements that you need to research before starting your web hosting business.
Things to do before starting a web hosting business
Know your business goals- If you are doing business, then you must have some goals or targets. If you are not clear about the goals, then you must have clarity. The work is not that tough, but you must know why you are making it your primary profession.
What kind of clients you want to make, which market you are interested in pitching, how far you want to raise your web hosting service bar, what type of service you can include at a primary level along with web hosting? You should know all these things and need to do proper self-counseling before starting your web hosting business
· Set your target audience
Every business has its target audience. You need to decide your target audience as well. You must list out who will be the people whom you would like to pitch. It can help bloggers, it can help start-ups, it can help individuals, or it can be big business people.
You need to understand which audience you can serve better. Even you can collaborate with web developers and provide web hosting services. It is essential to decide your target audience to get famous and stability in your business. If you keep shifting here and there, then it might not help you to create a business profile. Once you are decided with your target audience, then you can pull the web traffic accordingly. Showcase your service to the people whom you want to serve.
· Know your competitors
When you are trying to jump off in a business field, then you must know who your probable competitors are. Identify their weak points and check whether you are, whether at that point or not. You must know the USP of your competitors and also the weaknesses, which will help you in the long run.
· Pick a brand name
Before launching your company, you must know your brand name. Decide a brand name that is catchy and easy to pronounce. The title should attract people, and it should always be easy to pronounce because people will remember your brand name easily, which also helps to market your brand name through word of mouth.
· Build your website
When you are offering your web hosting services, then you must have your site. First, you decide your brand name and then name your website accordingly. Be specific to choose the domain because that helps to launch your website to the audience across the globe. Make your website exciting and add content that clearly describes your services and grab the attention of viewers.
· Know working software
When you are providing a service that relates to technology, you must know other technology which is supporting it. Several management tools help in delivering your service. You should know about this software to make your work easy. This software can help you to provide your clients with different packages, designs, and more.
· Select the appropriate host for reseller hosting
Initially, you might need the support of reseller hosting because opening your hosting cloud is a big task. This is why you must know the big hosting Companies who have their hosting cloud, which offers reseller hosting. You should notice the quality and charges of reseller hosting and then deal with them.
· Craft your packages
When you are a beginner in the industry, you must be purchasing reseller hosting. Once you decide from whom to buy, then you must craft your own web hosting service packages. Offering your services within packages attracts the customer most because people get the point that they are getting what they need that too in a decent budget. Customizing the services according to the business will also help you craft more beneficial packages.
· Create a rough sketch of your business information
When you are offering services, then you must know what you are offering. You should be creating a rough outline of the services or tour business information, which will eventually be represented by your website. Doing a rough sketch will help you to know the flaws and doubts. Then you can remove the blemishes and publish it on your site correctly. This homework will help to grab the attention of the visitors because you had imagined the scenario before it occurred.
· Work on payment gateways
You should be offering a secured payment gateway to your clients. This is because it would ensure your money, and the client will also feel secured to invest their money. Everyone out there will not love to lose a penny by mistake. This is why obtaining the payment method and having it confidential is necessary. You might collaborate with several payment mode service providers, or else you can build your own.
· Be clear with the bills
Whenever you are dealing with money, you must offer your customers a proper invoice, which includes billing information and legal information as well. Providing an adequate statement helps to build trust between you and your client.
· Get an SSL certificate
This is the certificate that you must have to provide security for all your transactions processing through your website. This certificate will secure the sales and will also have permission to the transcript through your website or online. Once you are done with all these researches, you must proceed with the documentation part. But before documentation, there is a part that you need to go through.
Decide your index
By this term, it means that you must list out the services that you are offering. Which will help to create your service index? The standard services that a web hosting service provider offers are:
Managed hosting- managed hosting is the service that customized hosting services according to customer needs. The operating system will be either Windows or Linux, but customizing the service is necessary to provide to reach the business of every size.
Application service is a little apart from web hosting service, but it is linked service. Application service is to maintain the database and to provide Rackspace, which eventually come under web hosting services. Most of the web hosting providers offers such services, and if you want to become a web hosting service provider, then you must take this service on the count.
Specialized cloud services: Hosting has a direct connection with cloud space because web hosting is a part of cloud space. This is why web hosting service providers’ offer specialized cloud services.
Understand your customers’ needs
When you are starting a web hosting Service Company, then you must analyze the customer needs and make the work happen accordingly, satisfying your customer will help you to create a base.
· Use an online platform
Nowadays; going online is the easiest method to access anything. To grab a good number of customers, try to provide your services online. Get leads and work online. Showing your presence on the digital platforms will help you bring more clients, and it will bring you Ease of work as well.
· Look after security
In this case, when you are providing web hosting services, you must take care of the hosting security. The space that you are offering must be secured and should now come across any data loss or trespasser interference.
· Look after your technical performance
You should know your capability. See what technical support you can provide to your customers. When you are providing hosting for a website, then you must take care if the uptime.
Most of the web hosting service providers 99% uptime guarantee. You should also look after the traffic coming on that website. Attracting more traffic for the website can be done by you. You should even know how much backup support you can provide to your customers.
Every customer will seek backup services of the data that is being transferred through their website and getting stored in the host. After this, you should recognize other capabilities that you can offer as add on services. Every customer would love to get some more services apart from the package. This is why it’s a great idea to offer add-on services.
Work on your team- when you are thinking big, then you must have a team. Not all work can be done single-handed. This is why list out your team members and make sure for every service there is someone appointed, which will make your team healthy and capable of serving multiple clients. This idea of having a group also helps to grow your business.
· Check the fundamentals
To grow your business, you must check your fundamentals. Under this category, you can count the technical setup. You must be well equipped with functional elements. You should not fall because of lacking technical support when you are providing services.
· Look after-sales
You should also make a plan to grow your sales. You should be having a good marketing team for this. Planning before jumping into the field would be a little more comfortable to reach your goals. The best way to earn money is by allowing affiliate marketing companies to invest in your company. Also, you can use affiliate links to improve sales in your website.
· Work on your customer comfort
Make sure your customer gets the maximum comfort from your end. You should have a customer support team where they can solve the problem your customer might be having. A 24 hours customer service is more helpful to create an excellent customer base, and it also has a significant impact on the customers.
· Office setup
It is not always necessary to have a proper office to provide web hosting services, but it is good to have space where your team can work. And you have registered your company where you need to mention an office space. This is why setting up your office is essential. It might be small initially, but it will grow with your hard work.
Web hosting service is an excellent business to deal with, but it includes several things that should be taken care of. Understanding every step of your business is necessary, and you must do proper homework before starting your business. Analyzing the market is very necessary, which also reduces the chance to fail in your industry.
Previous research will also help to grow your business to switch new ideas. You must have a unique USP of your company, which will make your brand different from others. If you are planning to start a web hosting business, go ahead, but make sure you are well prepared before you are starting the business. Otherwise, this business will bring several situations that can lead your business down totally.